Click to enlarge
Product Led Growth (PLG)
Launching new products to grow your existing business and recruit new customers can unlock revenue potential when good go-to-market strategies are leveraged.
-
Bring together all of the commercial-facing teams to develop a strategy and plan for who, what, where, and when you are going to launch the product. Document your process with projects to be done and timelines for success.
-
Creating sales slicks, one pagers, fact sheets, and good PowerPoint presentations helps bring new products to life and accelerates the sales engine.
-
From ROI calculators to webinars, blogs, infographics, and video sizzle reels, good content marketing engages customers and prospects when a new product becomes available.
-
Once you've got your value proposition, messaging, content marketing, and alignment amongst all teams (sales, product & engineering, account management, and marketing) finalized, you can begin to execute your strategy via distribution channels such as email marketing, LinkedIn/Google ads, and content syndication.
Click to enlarge
Results from PLG Marketing Programs
Upon launching a new product to customers via an email cadence, demo requests produced half a million dollars in ARR pipeline among existing customers.
Creating an always-on email marketing program made up 27% of the marketing influenced pipeline, creating customer upsell and cross-sell opportunities over the span of 12 months.
Creating an ROI calculator for a new product led to 15% more MQL conversions, fostering better sales conversations that led to pipeline opportunities.
Contact Jackie
jacqueline.brusch@gmail.com
(215) 760-4294