On the Road
In one year after attending two events in a new market, Jackie’s team produced 3x the amount of dollars spent in new logo opportunities, a 270% return on investment.
Consistently meeting decision makers at events where they are ready to hear about what you do makes a difference and can directly impact your sales and marketing goals.
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By preparing a "Know You Before You Go" strategy and process, Jackie can make the Event experience a breeze for sales, marketing, and customer- and prospect-facing teams.
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Being able to talk about what you do is great. But if you are able to host mini-demos on-site, you can then leverage those as meetings for follow up after the event, taking the conversation to the next level and further qualifying and converting leads.
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Coming home from an event is when the real work begins. Having a plan in place for how to upload leads into your CRM, who to assign them to for follow up based on the score of the lead, and how to attribute influence to those leads are all important parts of the process for ensuring ROI for each event.
Contact Jackie
jacqueline.brusch@gmail.com
(215) 760-4294